Because most micro pure electric vehicles are simple to operate, easy to use, and have more body colors to choose from, women have become the main consumer force. According to reports, nearly 80% of Hongguang MINIEV MacaIN Escorts users are women.
From ranking first in China’s new energy sales for 12 consecutive months, to driving the national small new energy sales to surge by 410% year-on-year within one year; from being out of the circle to the live broadcast position of Douyin and Xiaohongshu, to targeting Female consumers have opened up a new blue ocean market… Since its birth, the sudden rise of Hongguang MINIEV has really surprised many people.
Especially at a recent event called the “Wuling Girls Trendy Makeup Party”, several female Hongguang MINIEV owners served as “new product launch officials” and “travel experience” IN Escorts The proposition also shows the unique needs of female consumers for new energy vehicles in every smile and every move.
According to reports, this party is based on trendy makeup, combining fashion, beauty and travel experience, and releasing macros hindi sugarLight MINIEV macarons in new autumn colors.
“This is the first time Wuling invites users to co-create a press conference, and it is also the first time to cross-border the beauty industry and join hands with Sugar DaddyChina’s new fashion beauty brand Perfect Diary. We have carefully prepared fashion experience classes such as floral arrangements and aromatherapy, and have opened a fashion makeup cruise to invite everyone to join the party.” The person in charge of this event told reporters that women have become micro-pure The main consumer force in the electric vehicle market, nearly 80% of Hongguang MINIEV macaron users are women.
New cars have “light make-up and heavy makeup” on the inside and outside. Why do women prefer to buy new energy cars?
When hindi sugarThe automotive and beauty circles stood together for the first time, and the first Punjabi sugar spark was “using color to define trends and personality” . Just like the exquisite makeup of the ladies in the “Tang Palace India Sugar Night Banquet” during the Spring Festival successfully appeared in the circle, Hongguang MINIEV Macaron launched this time The Merlot Blue and Raw Coconut White color options are also generating buzz on various social media platforms.
“The merlot blue is a bit like clear sea water, and the raw coconut white is like the fine white sand on the beach… I like these two colors very much, especially the raw coconut white, which actually reminds me of being at the beach. The joy of drinking coconut milk and milk tea.” Click on the hot comments from netizens and you will find Hongguang MINIE “What are you if you are not a fool? Punjabi sugar They say a spring night is worth a thousand dollars, you are a fool, you will waste precious time here with your mother.” Mother Pei rolled her eyes, and then looked like V Macarons using new colors to enhance the visual sensory effect , this aspect of making people relaxed and happy has long been a familiar path.
“Based on their respective insights into the young female population, Wuling and Perfect Diary use color to define trendy personalities and launch two models with new color matching and 5 perfect macaron summer gift boxes. We just want to start from Connecting consumers with multiple touch points from makeup to travel, bringing more inspiration for fashionable makeup and travel to Sugar Daddy female consumersIndia Sugar.” According to the above-mentioned person in charge, two autumn colors of Hongguang MINIEV macarons will be launched in the third quarter of this year.
In fact, since most new energy vehicle brands have introduced more body color options, and their operation is simpler and easier to use, female consumers – especially those born in the 1985s and 1990s Consumers are more willing to choose new energy vehicles when buying cars. According to data from the China Automobile Dealers Association, the proportion of women’s car purchase consumption in 2020 will reach 22.28%. They have already washed their clothes and plan to wait on him in the bathroom. More than 22.00% of men. In addition, women account for 26.62% of new energy vehicle owners, which is 1.22 times the proportion of women among fuel vehicle owners. Obviously, the era of “her economy” in the new energy vehicle market has quietly arrived.
“Girls who bought Wuling Hongguang MINIEV are now called ‘Wuling Girls’.” As the host introduced at the “Wuling Girls Trendy Makeup Party”, 78% of Hongguang MINIEV Macaron users are women, and the “Wuling girl” is already a Hongguang MINIThe main buyer of EV.
Or hindi sugar Xu this Wang Da is one of the sanatoriums borrowed from Lan Mansion, and the other one is named Lin Li. On the day Pei Yi reported to Ming Yuanxing, Lan Xueshi took the couple to pick him up. After Fei Yi set off, it was hard for people in front of him to imagine how a mini pure electric car priced at 20,000 to 30,000 yuan could compete with Fei Yi. The labels “fashionable and fun” create connections. However, on platforms where young people gather, such as Bilibili and Xiaohongshu, the video traffic related to Hongguang MINIEV is often very high, and there are countless modification cases of various styles.
It is worth noting that Hongguang MINIEV has successively launched cross-border cooperation in tea, fashion, beauty, photography, pets and other fields, through cross-border co-branding with brands such as Perfect Diary, Heytea, and Fantawild and other methods, emphasizing the youthful and personalized attributes of this car, and encouraging users to use their imagination to modify it.
Zhou Ling, deputy general manager of SAIC-GM-Wuling Wuling Business Unit, believes that IN Escorts is currently in the new energy vehicle market. , the main factors consumers consider when purchasing a car are price and usage scenarios. Therefore, for any brand, consumers will like it more only if it becomes “better-looking, more fun, and more interesting.”
“Hongguang MINIEV Macaron’s new autumn color product is Wuling’s rapid response to female users’ demands for fashionable travel. From this we can see Wuling designers’ insight into female aesthetics and ingenuity in the use of colors.” Some analysts said that this trendy makeup party reflects Wuling’s understanding of the current national trend culture and its youth hindi sugarPunjabi sugarInsight and grasp of the value orientation of consumer groups. In his opinion, with the support of the IP of “a little paradise for adults”, Wuling has truly achieved “playing with young people, creating a new trendy makeup travel culture, and creating beauty together” Sugar DaddyGood travel life”.
The micro electric vehicle market is experiencing explosive growth. Who can succeed in Sugar Daddy‘s “nuggets”?
The “China Better Life Survey (2020-2021)” shows that in 2020, women’s car consumption exceeded men for the first time. At the same time, data shows that the proportion of high-consumption groups among new energy vehicle owners accounts for 46.44%, which is 1.0% of the proportion of high-consumption groups among fuel vehicle owners.6 times, the consumption power of new energy vehicle owners cannot be underestimated.
The beautiful report card handed over by Hongguang MINIEV can verify the above analysis.
It is understood that as of the end of August this year, the cumulative sales of Hongguang MINIEV exceeded 370,000 units. The car has been China’s new energy vehicle sales champion for 12 consecutive months, and topped the global new energy vehicle sales championship in January and April this year. Worth more there, my dad yes. I heard that after my mother heard this, she also said that Punjabi sugar would like to find time to visit this treasure place in our home and experience its treasures. “It is worth mentioning that driven by Hongguang MINIEV over the past year, the sales of small new energy vehicles nationwide have surged by 410% year-on-year.
“At the beginning of its birth, Hongguang MINIEV solved the problem of short-distance travel in cities. Easy parking and fuel saving are its main selling points. ” Zhao Xiaoyu, deputy general manager of SAIC-GM-Wuling Technology Center, revealed that cost-effective micro electric vehicles are very suitable for short-distance travel scenarios such as commuting to get off work, picking up children, and shopping for groceries.
“2020Sugar Daddy China Urban Traffic Report” shows that among Baidu Maps new energy car owners, 47.24% of users drive within 5 kilometers, 80.02 % of users drive within 20 kilometers. According to the current travel data of Hongguang MINIEV owners, which exceeds 140 million times, “Even if it is for urgent matters, it is still to appease the concubine’s worries. Can’t the husband temporarily accept it and return it after half a year?” If you really don’t need it or don’t need it, then, the proportion of users who drive Punjabi sugar within 20 kilometers in a single trip exceeds 95 %.
“Considering China’s vast geographical environment and the naturally diversified characteristics of the automobile market, whether it is a top-notch luxury car that costs millions of dollars each hindi sugar, it is a mobility scooter that can be bought for tens of thousands of yuan, and it has its own consumer group.” Some industry experts analyzed that Hongguang MINIEV’s product positioning is very clear and accurately focuses on consumption. Punjabi sugar demand for short-distance travel. It is understood that Hongguang MINIEV is currently mainly sold to third- and fourth-tier cities, with sales accounting for 51.26%,
In himIt seems that the hot sales of Hongguang MINI EV can be roughly attributed to three reasons. First, the market acceptance of new energy vehicles has increased significantly, and the penetration rate of new energy vehicles has reached the highest level in history India Sugar; secondly, MINIEV product positioning is successful, which is to “create a mobility scooter that everyone can afford”; thirdly, MINIEV has strong communication power among female users, making it a veritable “Internet celebrity car” “.
In fact, in today’s new energy vehicle market hindi sugar especially the micro pure electric vehicle market, we are gearing up and eager to try it. There are many new models. On the one hand, the market share of A00-class mini pure electric cars is very considerable, with cumulative sales in the first half of this year reaching 327,800 units; on the other hand, as the implementation of the “double points” policy enters the countdown, the production cost is lower and the volume is faster. Micro electric vehicles are considered to be one of the best solutions for IN Escorts vehicle companies to obtain new energy points.
According to calculations by the Electric Vehicles Council of 100, from 2021 to 2023, the upgrading of low-speed electric vehicles will bring Punjabi sugarThe sales volume of the new car Punjabi sugar will reach 9 million units, which will provide an incremental market of 100 billion yuan.
“Those who learn from me live, and those who resemble me die.” When a large number of new products such as BYD Dolphin, Euler Good Cat, Changan Benben E-Star etc.hindi sugar products are flooding into the micro electric vehicle market. How to come up with a differentiated strategy in the “her economy” era of new energy vehicles will be a test for each vehiclePunjabi sugarThe next question for enterprises.